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Meet Boo!

Our owl mascot lives at the heart of everything we make. Curious, cozy, and just a little mischievous, Boo represents those small bursts of joy that brighten your day.

Whether you’re waking up, studying late, or taking a moment for yourself, there’s a little Boo in every cup.

Instant, but never ordinary.

Premium mixes made for flavor first. 

Crafted with love.

Created by Royal Armenia with decades of expertise.

Playfully bold, unmistakably Boo.

Our owl brings personality to every cup.

Already loved in several countries

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Our owl mascot lives at the heart of everything we make. Curious, cozy, and just a little mischievous, Boo represents those small bursts of joy that brighten your day. Whether you’re waking up, studying late, or taking a moment for yourself, there’s a little Boo in every cup.

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